For hate, it had to be bold rugged and intimidating. I chose a range of typefaces that represented this and did a few experiments with it. I preferred the Haymaker typeface to highlight the main words, as I felt it had a wild-west quality to it - something you would see in wanted posters.
Here the development:
Here is the switch of composition, I felt that "Throughout the day... is... thinking about" read so much better than 'Throughout... the day is... thinking about' and it also helped to break the quote up nicely. I also tried adding the 3D effect on 'ENERGY', but I thought it took emphasis away from 'destroying', which I think is the most hateful word by far:
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