I began developing another quote in the Univers typeface I had explored earlier. Starting simple, then experimenting with reverse out and placement on the poster.
After experimentation, I shaped the quote into a square and extended it with oversized speech marks. This frames the quote nicely, and complements the squared off look it has. Below I deal with angle and negative space, and find that it looks quite bold with a reverse out effect.
In another experiment, I tried to get the squared effect again, but didn't quite work out as the shape was so long - making the text incredibly small. To combat this, I made it bigger which lead to a design that the eyes could follow a lot easier. This left room for the author's name, which I took into consideration below. I found that Clarendon at this point looked out of place and belonged within the identity itself rather than the posters. I added the author to the end of the quote and placed the identity at the bottom of the page to promote recognition.
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