I set on a simple name, "Speaking From Experience: A Guide to Procrastination." It makes the point clear and straight to the point; it informs the user exactly what will be in the pack. I used the name in various fonts, but chose Clarendon as its slab-serif style looks bold, readable and most importantly will not be used as body copy. When I use the typeface, it will be recognisable as the identity. I reduced the kerning to bring it together and to make it stand out as the logo, being careful not to overdo it and sacrifice legibility.
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