First Written Brief & Thoughts

Thoughts based on choosing the briefs:

• Picked all of them down to typographic possibilities.
• Interested in designing a publication, not necessarily posters.
• Information graphics is something that also interests me: breaking down complex statistics into understandable form.
• Really interested in the subject matter of the ESPN brief, sport.  Despite this, haven't designed for many sport-related themes.

The Barclays Premier League is one of the most watched football leagues in the world today.  2012 is its 20th anniversary, in which I plan to design an informative publication that will be used for leisure and entertainment.  

The session with Fred after the written brief helped me narrow down exactly what I want to communicate, who my target audience is and most importantly, focus my initial brief down to a finalised version.


5 problems I want to solve:

1. Typographic - choice of typeface for purpose.
2. Layout - breaking down text into easily manageable sections.
3. Transferring publication to web.
4. Limited understanding of the subject.
5. Outdated information - existing publications won't be up to date.

5 things I want to communicate:

1. A product to be desired.
2. Special information on subject matter.
3. Statistics & figures in a graphical way.
4. Publications are more enjoyable to read than web pages.
5. The best bits of the Premier League 1992-2012.

5 reasons why:

1. Personal design interests.
2. Something that I would personally like to exist.
3. Access to target audience.
4. Make the content accessible to younger audience.
5. Will give a broader understanding for my target audience.

5 facts about content/concept:

1. The Barclays Premier League is 20 years old.
2. The football season is the most active between August-May each year.
3. The Barclays Premier League is one of the most watched leagues in the world.
4. 20 teams, 3 relegated a division and 3 new teams are promoted each season.
5. 45 teams have been part of the league since its establishment in 1992.

5 facts about target audience:

1. Fathers tend to influence the sport and their team on their children.
2. Predominantly men.
3. Interested in football.
4. Global audience.
5. A big conversation starter between men.

5 distinct products:

1. Publication to be sold in book stores.
2. Magazine.
3. Online presence.
4. Card game (top trumps)
5. Mobile app.

Elements to turn into range (publication):

• Teams
• Era
• Players
• Positions (goalkeeper, striker etc.)
• Historic matches
• Prints
• Size formats