5 reasons why I chose this brief:
- Have a passion for sport.
- I am part of the target audience.
- Can be typographic if desired.
- A range of possible deliverables that can be mocked up.
- Designs will have context & will look good in a portfolio - including company brand.
Personal reasons:
- Interest in subject matter.
- Personal motivation.
- Belief that it will bring out my best work.
Practical reasons:
- A lot of possibilities to mock up.
- Type work - InDesign.
- Experience with type layout sketches.
- Scalpel & folding work.
Possible processes:
- Printing processes.
- Web designs.
- Mock ups.
- Primary research.
- Screen printing.
Possible products:
- Printed materials - promotion
- Typographic posters
- Magazine ads
- Mailshots
- Facebook ads
Context:
- Mailshots
- Billboards
- Editorial
- Publications
- Web
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