Sunday, 29 April 2012

Analysing Briefs: YCN

YCN: ESPN




5 reasons why I chose this brief:

  1. Have a passion for sport.
  2. I am part of the target audience.
  3. Can be typographic if desired.
  4. A range of possible deliverables that can be mocked up.
  5. Designs will have context & will look good in a portfolio - including company brand.

Personal reasons:
  • Interest in subject matter.
  • Personal motivation.
  • Belief that it will bring out my best work.

Practical reasons:
  • A lot of possibilities to mock up.
  • Type work - InDesign.
  • Experience with type layout sketches.
  • Scalpel & folding work.

Possible processes:
  • Printing processes.
  • Web designs.
  • Mock ups.
  • Primary research.
  • Screen printing.

Possible products:
  • Printed materials - promotion
  • Typographic posters
  • Magazine ads
  • Mailshots
  • Facebook ads

Context:
  • Mailshots
  • Billboards
  • Editorial
  • Publications
  • Web

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