Analysing Briefs: ISTD

ISTD: Putting On A Fresh Face


[Scan in brief]


5 key reasons why I chose this brief:

1. Type driven.
2. Rebranding work.
3. Creatively open.
4. A range of media, can get experience designing for web.
5. A pre-determined grid means designs can be focused down easily.

Personal reasons:

• Passion for type.
• Confident I can produce a visually effective outcome.
• Will be motivated to do the work.

Practical reasons:

• Will enhance my cutting skills.
• Improve my type work, both hand rendered & with software.

Possible processes:

• Both print & web - open outcomes.
• Screen printing.
• Laser cutting.

Possible products:

• Booklet
• Typographic posters
• Webpage
• Branding & Identity

Context:

• Publications
• Billboards
• Posters
• Shop displays