Analysing Briefs: D&AD

D&AD: Publication Design Brief


5 key reasons why I chose this brief:

1. Possibility to do a type publication.
2. Will enhance type skills and give experience for yearbooks next year.
3. They will have a lot of image-based material to use.
4. Digital work - opens a new practice for me.
5. Will allow me to revisit printing processes.

Personal reasons:

• Have a passion for type.
• Allows me to explore new techniques.
• Always wanted to create a publication, will be motivated.

Practical reasons:

• Cutting work.
• Exploration of book production.
• Comfortable with InDesign.
• Typographic layout work.

Possible processes:

• Printing processes.
• Web design.
• Book construction.

Possible products:

• Publication
• Web page(s)

Context

• D&AD exhibitions
• Web