Wednesday 23 May 2012

Creating A Range Development - Team Editions



The possible ranges of my publication(s) are tremendous - there are so many teams, players, managers, positions etc. that I could create numerous specialist publications based on them.  One for every team would make sense - to be handed to season ticket holders for example.

I decided to approach it in the same way as I did with the general publication - by using stadia.  Each team has a home ground that symbolises the team.  I changed the image to monotone, to their club colours, and arranged it to reflect on the main front cover.  There is consistency, but each one differentiates - creating a range.

I had problems with Leeds United, I chose to explore this team as it has 3 club colours - including blue and yellow.  For this, I made it a duotone image, but found it difficult to get the balance right.  I got an even balance in the end, and created a cover that resembled the original well.

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