Wednesday 23 May 2012

Creating a Range Development - Positions & Players



The next step after the teams were sub categories such as players and positions.  For the positions, I had 5 to differentiate - so I chose to categorise them by colour.

Each had their reason, Goalkeepers often wear bright unsightly colours to avoid clashing with the outfield players - orange.  Defenders either get the ball clear or concede a goal - very black & white.  Wingers cover a great deal of the pitch during the game - green.  Strikers are the danger men of the starting 11 - red.  Midfielders are a hybrid of all three so I chose blue to separate from the others.

I decided after experimentation that an opaque block of colour over the image would darken it and allow for the white text to stand out.  Again, the layout of the cover reflected on the team covers - replacing the team icon with a letter to associate with the position.  For example, GK would correspond to the Goalkeeping position.  Player specific publications would be coloured in their most successful club's colours.  In this case, Les Ferdinand for Newcastle.

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