Chris Lawson 0UGD203 Final Evaluation
1.
What skills have you developed
through this module and how effectively do you think you have applied them?
I have become a lot more conscious of
information graphics and what affect it has on a person taking the information
in. I searched through masses of Premier
League information and it was pretty dull in the end searching through. With infographics, there is often a lot of
information to take in, but broken down into easily understandable chunks.
My
communication skills have developed through this module, and I believe this is
through my completion of the type module earlier in the year. I am more confident with layout and feel it
is becoming a strength in my work.
Collaboration
skills have been tested, working with 2 other people, but I feel we combined
well in the end to create a strong body of work.
2.
What approaches to/methods of
design production have you developed and how have they informed your design
development process?
I wanted to focus on layout and introduce
myself to infographics from the start, and I have stuck by that to the final
piece. I looked at print quite heavily
throughout, and made decisions such as whether to use a spot colour or the
process colours in my publications. I
feel like I let myself down in the print module earlier in the year, and
thought it would be a good opportunity to explore this a little further through
techniques such as mono and duotone.
3.
What strengths can you identify
in your work and how have/will you capitalise on these?
I enjoy the layout in my work, and the use
of colour to differentiate teams and positions.
The simplicity of the design allows for the photographs to stand out –
the way it should be.
The
use of circular forms was a theme throughout my work, and I think it benefitted
by creating a certain style within the publication. It was challenging working with these forms,
working out how to separate 45 teams through simple 2-colour circles. However, once I managed to do this, the icons
could stand on their own to communicate a whole football club – something that
I think is a huge strength in my work.
4.
What weaknesses can you
identify in your work and how will you address these in the future?
The lack of distribution plans is something
that I need to identify in the future.
The book will be sold in established book stores – for example
Waterstones or HMV, but I didn’t specify a price. The idea to distribute free team editions to
season ticket holders is a good idea, but would it be mailed or picked up on a
matchday? This is something that I would
definitely need to address next time.
I
also think the subject matter is way too broad to create a focused publication
on. If I focused on a certain position,
team, or a handful of players then I would have got richer information from my
research and would be able to accurately identify my target audience – which
would inform the distribution much more effectively.
5.
Identify 5 things you would do
differently next time and what do expect to gain from doing so?
·
Focus on the distribution by
choosing a narrower target audience and subject matter – it would lead to a
more informed publication.
·
Narrow down facts & figures
that I would use earlier on – nailing them down would mean that I would know
exactly what I was designing for.
·
Explore the specialised
publications more. The richer
information and a chance to focus on one factor rather than a broad subject
could influence the way I design the publication.
·
Hand draw more ideas first – I
am guilty of jumping straight on a mac and maybe that hinders my design
process.
·
Narrow down when thinking big –
the whole project was a little overwhelming trying to fit all the statistics I
found into infographic form.
Attendance – 5
Punctuality – 4
Motivation
- 4
Commitment – 4
Quantity of Work – 3
Quality of Work – 4
Contribution to the group - 3
