First Crit

The Contract

Choosing a Partner

Analysing The Briefs

[Link to "ESPN"]

I am passionate about sport, and feel the more people that engage with it the better - it will give me the motivation needed to create a high quality piece of design in response to the brief.

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[Link to "Heinz Salad Cream"]

The product itself has been part of my diet for the majority of my life, it is my personal sauce of choice for all salads and light sandwiches; it is something that adds a unique flavour.  To hear that it was nearly abolished in the 1990's sickens me, and something that would upset me, and my tastebuds, if it were to ever happen.

[Link to "i"]

[Link to "M&S"]

OUGD202 Self-Evaluation

Constructing My DVD Packaging

This is my finalised packaging that will be handed in on deadline.  The concept is pretty clear, a gold medal that can be worn around the neck via ribbon.  I measured the DVD, 119mm diameter, and printed out a gold circle in this size - with the title and olympic rings clearly displayed.  I then placed the ribbon inside the fold of the case and connected it via double sided sticky tape.  A simple concept that clearly shows my theme.

'10 Things' - Final Title Sequence w/ Idents

Subtle changes to the title sequence, added a fade in from black effect and lowered the volume to -3db to avoid any distortion.  Reverted back to the style of my initial idents, they involve the rings a lot more and give  more movement - promoting interest.

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Progress: 06.02.2012

Here are my set of animations, ready to burn to disc, for the presentation.  I stuck to the 5-colour repeat of the Olympic rings, with the opening and closing of the title sequence.  The opening space was a mere 36 frames long - extremely tricky to fill, but a simple way to open up the minute.  When the pace dies down in the last 9 seconds of the sequence, I decided to go for the 'rotating rings' approach I had used in my idents.  This kept consistency, whilst being a fitting way to match the soundtrack - and to transition into the final, solid, title.


TITLE SEQUENCE

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IDENTS

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Storyboarding: 36 Frame Space

So far, I have only had experience storyboarding for 5 seconds or longer.  Although 5 seconds is a short amount of time, it is only 125 frames, I have a shorter amount of time that needs filling at the start of my title sequence - 36 frames.

Rather than avoiding the problem and shifting the music, I think it would benefit my practice if I work out a way of filling in the space.  I also think the beginning also helps to ease into the soundtrack - so I see scrapping it as a null option.

I want to have the olympic rings, staying true to the style, in this small piece of animation.  Here are some storyboards demonstrating fade in & out effects, small movements & rotations and zooming into the piece.

Progress: 60 Seconds From 03.02.2012

The blank space is where I need to add an intro and outro to the piece, but the core of the animation has come to a good point.  Comparing it to my first draft, where I added an initial template, I think the whole thing has a quicker pace by repeating the same illustrations in different stages along the timeline.  It adds a better build up, and reflects on the more apparent beat towards the end of the track.

To accommodate for the change of approach in the animation, I needed to axe one of my nine illustrations.  This enabled me to fit eight in comfortably, without forcing the extra one into my work.  Out of all of them, I felt the one with Derek Redmond and his father, timed at 00:35 on my initial template, was the weakest image.  Only the top half of the body was visible, and was probably the hardest to make out.

I swapped Dick Fosbury's illustration to green, as it is the more visible colour out of that and yellow, and added kinetic lines.  This was a response to my ident, but was simplified by keeping a consistent path.  The change of direction was just there to add more movement to the animation, and after watching Sean Berg's logo animations, I came to the conclusion that simplicity was the key approach.  It keeps the whole thing concise, and less distracting for the viewer.

Timing My Video To The Music

I had only concentrated on one ident so far, so I thought it would be a good idea to piece together my 60 second introduction, and base my remaining idents on samples from this.  I started by collecting all my illustrations together and timing it with my soundtrack: Kasabian - Re-Wired.  Here are the results:

I had noticed, once I uploaded and spent another half an hour on my project, that I forgot to enable audio.  Silly mistake, but although this doesn't give a true representation of my initial 60 second intro, the pace can still be established and it sets a template to work on.

RESPONSE TO LORRAINE'S FEEDBACK

I had scrapped the Spitz illustration and opted for Michael Phelps, also in my top 10, on a side-on angle.  (00:20) It is much clearer what is going on and communicates the idea of swimming much effectively.  I will use this as a replacement in my ident.

Post-Crit Changes

• Deepened the colour blue, to prevent it looking like the winter Olympics, and relating closer to water.
• Slowed down the rotations of the rings when the channel identity shows up.
• The pulse is weaker to prevent distraction.
• Created splashes around the character to enhance the look of him swimming.
• Put a blend layer on the character to give him relation to the background.

[Link to "Feedback After Final Crit"]

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Idents For Crit: 01/02/2012

(first ident w/ audio and channel identity)

(initial animation)

(60 second soundrack w/ pulsing rings)

Final Illustrations

My final illustrations to be used with my animation, displayed on a green background for maximum visibility.

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Final Backgrounds

Final backgrounds, all representing the colours of the olympic rings.  The blue has a grunge effect to represent the water, where I will put my illustration of Mark Spitz.