Exploring The Concept

*As a reminder my definition of 'Good' is... Safety in Formula 1.

Less deaths in the sport make it good.

WHY: No recent deaths in the sport mean the drivers get a sense of comfort in what they do.

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Spectators find it good.

WHY: Formula 1 fans don't want to see the drivers lose their lives in what is a leisurely sport, and something they cannot control.

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Drivers who think the safety rules are too harsh would not find it good.

WHY: The adrenaline junkies in the sport may want to bend the rules to make the sport more entertaining.

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It is better than road safety.

WHY: There are countless more deaths on the road than on the track, Formula 1 is safer than general driving.

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If it was a profession, it would be a deep sea diver.

WHY: What they do is dangerous to an extent, but they have the equipment available to them to make what they do safer.

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If it was a celebrity, it would be Kim Woodburn.

WHY: She cleans houses that are too unhealthy to live in, making them safer.

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If it was an event, it would be a boxing match.

WHY: It's a somewhat dangerous sport, but boxers rarely die because the referee looks out for the safety of the competitors.

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 If it was a place, it would be Wacky Warehouse.

WHY: Without the padding, the place would be pretty dangerous.  With it, it is a safe & fun place to be as a child.

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If it was a product, it would be a pair of oven mitts.

WHY: Put your hands in an over and they will burn, put some oven mitts on and you can retrieve whatever's cooking safely.

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Good Is... Rationale

Concept


Inform people on the safety of modern Formula 1 cars.

Rationale


I aim to compare the safety of a Formula 1 car to a regular road car, and why people shouldn't drive like a Formula 1 driver.  My design should inform the viewer, and give clear reasons why an F1 car is safer.  I aim to do this through a series of info-graphics.

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These are some designs that replicate my idea:

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Workshop with Mike: Colour Swatches

Things from the workshop that I have learnt:

How to apply colour:

• Use the swatches palette.  It's like a library of colours, and is easier to use the same colour consistently.
• A starting point is to clear the swatches, to start creating your own personalised colour palette.  I left the grey folder in for easy access if I want a certain percentage.

• Printer's marks are to do with how the commercial printing process works.  When working with commercial print, a certain colour mode needs to be used: CMYK, the process colours.  Colours are made up of certain values of Cyan, Magenta, Yellow and Key, the process inks.  When combined, these values make up the colour that will be seen on the page.
• The registration colour (crosshair) is 100% of each colour.
• Drop down menu -- New Swatch.  Adding percentages to create a colour, example below.

• Switching to 'Small List View' gives more information on the swatches, including their name and colour mode.  Double clicking will allow editing of the swatch.

• A grey box next to the colour method on the swatch list means that it is a global swatch.  In the thumbnail view, it is distinguished with a white corner on the icon.  This means that when it is adjusted it updates all the shapes that have been used with that swatch.  If it is non-global, all shapes will stay the same colour when the swatch is adjusted.
• Another aspect of the global swatches is the ability to adjust the colour's tint, and create a new swatch with that percentage.  When the main global swatch is adjusted, it adjusts all versions of that colour with the specified tint.

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Spot Colours

A spot colour is a colour that cannot be printed using the CMYK colour mode.  It is not printed with any of the 4 process colours but an ink on it's own.  It is used when a colour is needed to be printed that CMYK simply cannot replicate on paper.  

If the design is simple enough, two colours plus stock for example, a spot colour could be a cheaper alternative.  They are also good for keeping consistency, so they're useful in branding where replicating the same colour effectively is vital.

A definite way of getting the exact colour that you need for a print is to use the PANTONE referencing system.  It is used in industry to ensure the client gets the right colour in their print.  For this experiment we used the 'solid coated' swatch library, which is suited for gloss-like stock.  'Solid uncoated' is suitable for a matt-like paper.

When using the PANTONE colours in the custom swatch library, it is vital not to rename the swatch, as it could lead to a mix up in the printing process.

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When printing, it is possible to set up the file to separate the prints into the 4 process colours and any spot colours used.  This means that on this occasion, because I am using 1 spot colour, the file will be printed on 5 different pages.  A useful process when screen-printing a design using the CMYK colour process.

If the swatch library is needed for another creative program, such as InDesign, the file should be saved as 'ASE'.  The only downside to this is gradients, patterns or tints are not available to exchange.

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How Good?.. Were They Convinced?

First post of the year, and it couldn't come soon enough, summer was way too long... Anyway, as a follow on to the summer brief "What is Good?" we were asked to present our findings to a group of 5 people, in which they would break down and give feedback to my opinion of 'good'.

As a recap, my presentation was based on my opinion: "Formula 1 cars of the modern era are considerably safer than previous years."


This is the feedback that I got from the group:

What else is interesting about their good that hasn't been mentioned?
- Injuries.
- Evolution of cars.
- Safety/deaths in other motorsports.

Is there a flaw in their argument? What do you disagree with and why?
- Injuries, Career changes.

What processes, scenarios, or contexts might improve the potential impact of the concept?
- Helmet, suits.
- Seatbelts.
- Way tracks are made.
- Different variables, not just the car.

How else might the concept be creatively improved? Any other comments?
- Info-graphics.

Links to This Post
["What is Good?" blog]